7 steps to ensure your tender pitch presentation is primed for success.

Recently Slide Deck was commissioned to work on a Tender Pitch Deck for a regular client. Tender pitches could quite possibly be the highest pressured yet most lucrative slide decks we create for clients.

So, how do you ensure your tender pitch presentation is primed to help you win big business? Here are a few of our thoughts:

 

  1. Presentation is everything. Show that you are business that takes pride in all you do so make sure your presentation is designed well, in line with your brand guidelines. It should be as smart as your suit and something you are proud of.
  2. Ensure you answer all questions requested in the tender document. It’s an obvious statement to make, but it’s of huge importance that you supply ALL the information you have been asked for.
  3. Do your research on the company over and above their brief. By this, we mean to find out all you can about the company values, mission, views on environmental issues etc. With this information, you can align your messaging with theirs to create a deeper and connection, rather than that simply ticking a box on price and efficiency.
  4. Whilst it is not advisable to add lots of additional content than what has been requested, your unique value proposition must be clear so that the audience is clear about the value and benefits your company will contribute.
  5.  Make it easy to understand. If you have complex processes, timelines or procedures that you need to include, present them visually using diagrams icons and graphics to explain each step, rather than a large amount of text. This will demonstrate that you are easy to work with clear processes in place, it will also help the audience overcome any “fear of switching” associated with onboarding.
  6.  If you are in the tender process, then don’t forget that the panel or audience may sit through a fair few presentations so, make sure yours is memorable! Use a variety of slide layouts, images, infographics and clean charts rather than a series of copy heavy, cramped and messy slides.
  7.  Lead with your brand! There is often some confusion over whether a company should use their brand for the presentation or the company they are presenting to. The answer is that you should always lead with your brand so that they remember YOU!
  8. If you have a tender presentation looking and need support creating or designing a presentation then contact us now for a free consultation.
Creating a presentation… Do you use your brand or theirs?

Creating a presentation… Do you use your brand or theirs?

This might be obvious to some, but it isn’t obvious to all, so I thought I’d put it out there for those who aren’t clear on whether your presentation should be in created in your brand or the brand of the audience.

The simple answer here is that you should ALWAYS lead with your brand, and your presentation should contain your logo, brand colours, fonts and images that form part of your brand. At most, you can include the logo of the company you are pitching too, but that is where it ends. There are various reasons and rules for this as follows:

  1. You want to stand and be remembered by the audience, if you pitch using their brand assets you quickly  become vanilla and easily forgotten.
  2. Your brand guidelines have been developed for you business, and this set of visual assets have been carefully curated to convey the values of your company. To use another brand is like trying to be something you are not and will confuse your messages.
  3. Using visuals from their website or other assets will give the impression that your business doesn’t invest in itself or worse, it could give the impression that you cut corners.
  4. You will inevitably use their brand incorrectly and this will have a negative impact on your overall pitch. Unless you had full access to their brand guidelines you are not going to know all the various rules that they have governing use of their logo, minimum sizes, exclusion zones etc.
  5. If you include their logo, ensure you give it lots of space and preferably on a white background. NEVER stretch or squeeze a logo to fit you requirements.
  6. If you are creating a presentation for a job interview the rules are slightly different, using a colour palette that nods to the company’s palette shows that you have taken the time to get to know their brand. Add their logo by all means too, but again, give it space and don’t stretch or squeeze it.

The overarching message here being that your presentation should utilise your branding every time, so that you stand out for all the right reasons, your messages and visuals align and your are remembered.

If you found that useful and require any further support with your business presentations we have lots of options; from a Slide Deck Makeover to full overhaul we can help. So, call or us today on: +44 (0)118 304 4330 or email: info@slidedeck.co.uk

Welcome To Slide Desk

Welcome To Slide Desk

Welcome to Slide Desk

At Slide Desk we love to take your presentations in whatever state they are in and turn them into a communications tool that you can be really proud of.

If you have a sales pitch, strategy meeting, investor pitch or training seminar that you want to deliver with confidence and in style, then make sure you are armed with a slide deck that will support you as you address your audience!

We can work with current presentations, or design you something completely bespoke.

If you are currently working on a presentation here are a few tips to see you through:

  1. Plan your presentation out on paper before you start using the software. This will help you stay focused on what you need to include for the audience.
  2. Plan your presentation to fit your time slot and test drive it before you go.
  3. Keep each slide simple, with one clear idea. Don’t be tempted to overload a slide with too much information as it will distract your audience and dilute your message
  4. Use animations and transitions to help to explain complex ideas/diagrams. Getting the sequence right can instantly show how your idea works.
  5. Always end with a call to action. What does the audience need to do next and how do they contact you?

 

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Why Presentation Design?

Why Presentation Design?

Why Presentation Design?…

Why Slide Design?… Why PowerPoint?… Why, why why?!!

After setting up Slide Desk earlier this year, I have found myself needing to answer these questions on numerous occasions, so I thought I’d write the blog.

It’s fair to say that PowerPoint (along with other Microsoft products) is not one that us designers like to play with. In fact, most designers (once myself included) would rather do their tax return than try to get to grips with this clunky dtp program.

My “relationship” with Powerpoint properly began in 2013 when I set up as a freelance designer. My first freelance job was to create a set of animated presentations in PowerPoint. I didn’t want to take the job, I didn’t feel like I knew enough about the program and its capabilities, but the client was really eager to use Me and PowerPoint, so I reactivated my Lynda.com account and got stuck into it.

The project went well and I was commissioned to work on more presenations. I popped them up on my website and soon enough I found presentation design enquiries flowing in. I still wasn’t crazy about using PowerPoint, but I researched presentation design techniques, storytelling, read books and blogs and began to see how I could work wonders with the program.

The exciting thing about presentations is that they are packed full of data, statistics and facts. They have a clear job; to take the audience from one point of view to another. To achieve this outcome the designer needs to consider the audience’s pain points and areas of resistance and show them how the client’s product/service/strategy/idea is going to bring value to their client’s current situation.

The designer’s understanding of the crux of the issue is crucial to the overall success of the presentation. What’s the big idea or subject, what’s the objective of the presentation and the take home message for the audience? How can we pull all of this together into a story that resonates with the audience?

The process of designing an effective presentation requires storyboarding techniques to plot the flow and detail the requirement for content like infographics, imagery, typography, animations and transitions between slides. All the time keeping within brand guidelines. It’s a varied and exciting process that stretches your design thinking, especially when the subject matter is complex.

To date, I have produced presentations for companies in Manufacturing, Staff Training, Pharmaceuticals, Sales, Recruitment, PR, Retailer, Technological and more. Getting to grips with industry/company specific data is another skill crucial to the development of effective presentations.

So, as you can see, presentations are strategic selling/communications tools that require thought on many levels. What’s not to love for a ‘commercially minded’ creative who loves to change thinking with their well crafted design pieces?

If you want more information about what’s involved in the presentation design process, or you would like to discuss a specific presentation then please get in touch.

Do you need help with a Presentation or Slide Deck?