Interactive Presentation introduction

Interactive Presentation introduction

The interactive presentation is becoming more and more popular as presenters realise the many benefits. Soon the usual slide-by-slide presentation delivery style could soon be a thing of the past!

An interactive presentation can be created in Powerpoint very simply with the use of links, triggers and transitions. All you need to do is identify the areas of information you want to include, keeping in mind that each slide that you build around a subject matter is a drill-down from the previous slide. Prezi shows some good examples of this and is worth checking out for some ideas even if you prefer to use Powerpoint, you can create the same effects very easily.

So, why is an interactive presentation better than presentation the norm?

Let’s be clear, we are not saying that you let your audience interact with the presentation whilst you sit and watch. What the interactive presentation offers presenters is the ability to access areas of information very quickly. For example, say an audience member asks a question about a subject, you can easily click onto the link that takes you to the slide with that information, rather than asking them to wait until question time at the end. This creates more of conversational atmosphere than one where you talk and they listen, storing up their questions for later.

It is also helpful when you don’t know what type of personality you will be meeting. How do you know if they are highly detail focused and need lots of data, or if they are the type that would rather see the ‘bigger picture’. An interactive presentation allows you the ability to work with the people in the room and leave out any slides you consider aren’t relevant as you present. You will generate a greater rapport with your audience when you are able to work with their information needs and not force them down a path they don’t always want or need to go down.

The real trick to a good interactive presentation is having a “home-slide”. This works a bit like the home page of a website and is the anchor point that prevents you from getting lost. Make sure all of your slides have a one-click link back to the home-slide slide and you’ll always be in control. 

An interactive presentation does have to be designed differently to your usual presentation, but you should still incorporate a storytelling structure. This is because you will always need to start at the beginning and end with the completion of your goal, so if your presenting a sales pitch, your goal is to sell, so hopefully you’ve converted your audience into customers.

We have seen a significant rise in requests for interactive presentations and so if you would like to find out more email us at info@slidedeck.co.uk or call +44(0)118 304 4330

7 steps to ensure your tender pitch presentation is primed for success.

Recently Slide Deck was commissioned to work on a Tender Pitch Deck for a regular client. Tender pitches could quite possibly be the highest pressured yet most lucrative slide decks we create for clients.

So, how do you ensure your tender pitch presentation is primed to help you win big business? Here are a few of our thoughts:

 

  1. Presentation is everything. Show that you are business that takes pride in all you do so make sure your presentation is designed well, in line with your brand guidelines. It should be as smart as your suit and something you are proud of.
  2. Ensure you answer all questions requested in the tender document. It’s an obvious statement to make, but it’s of huge importance that you supply ALL the information you have been asked for.
  3. Do your research on the company over and above their brief. By this, we mean to find out all you can about the company values, mission, views on environmental issues etc. With this information, you can align your messaging with theirs to create a deeper and connection, rather than that simply ticking a box on price and efficiency.
  4. Whilst it is not advisable to add lots of additional content than what has been requested, your unique value proposition must be clear so that the audience is clear about the value and benefits your company will contribute.
  5.  Make it easy to understand. If you have complex processes, timelines or procedures that you need to include, present them visually using diagrams icons and graphics to explain each step, rather than a large amount of text. This will demonstrate that you are easy to work with clear processes in place, it will also help the audience overcome any “fear of switching” associated with onboarding.
  6.  If you are in the tender process, then don’t forget that the panel or audience may sit through a fair few presentations so, make sure yours is memorable! Use a variety of slide layouts, images, infographics and clean charts rather than a series of copy heavy, cramped and messy slides.
  7.  Lead with your brand! There is often some confusion over whether a company should use their brand for the presentation or the company they are presenting to. The answer is that you should always lead with your brand so that they remember YOU!
  8. If you have a tender presentation looking and need support creating or designing a presentation then contact us now for a free consultation.

Creating a presentation… Do you use your brand or theirs?

Creating a presentation… Do you use your brand or theirs?

This might be obvious to some, but it isn’t obvious to all, so I thought I’d put it out there for those who aren’t clear on whether your presentation should be in created in your brand or the brand of the audience.

The simple answer here is that you should ALWAYS lead with your brand, and your presentation should contain your logo, brand colours, fonts and images that form part of your brand. At most, you can include the logo of the company you are pitching too, but that is where it ends. There are various reasons and rules for this as follows:

  1. You want to stand and be remembered by the audience, if you pitch using their brand assets you quickly  become vanilla and easily forgotten.
  2. Your brand guidelines have been developed for you business, and this set of visual assets have been carefully curated to convey the values of your company. To use another brand is like trying to be something you are not and will confuse your messages.
  3. Using visuals from their website or other assets will give the impression that your business doesn’t invest in itself or worse, it could give the impression that you cut corners.
  4. You will inevitably use their brand incorrectly and this will have a negative impact on your overall pitch. Unless you had full access to their brand guidelines you are not going to know all the various rules that they have governing use of their logo, minimum sizes, exclusion zones etc.
  5. If you include their logo, ensure you give it lots of space and preferably on a white background. NEVER stretch or squeeze a logo to fit you requirements.
  6. If you are creating a presentation for a job interview the rules are slightly different, using a colour palette that nods to the company’s palette shows that you have taken the time to get to know their brand. Add their logo by all means too, but again, give it space and don’t stretch or squeeze it.

The overarching message here being that your presentation should utilise your branding every time, so that you stand out for all the right reasons, your messages and visuals align and your are remembered.

If you found that useful and require any further support with your business presentations we have lots of options; from a Slide Deck Makeover to full overhaul we can help. So, call or us today on: +44 (0)118 304 4330 or email: info@slidedeck.co.uk

Is your presentation Audience-Centric and why should you care?

Is your presentation Audience-Centric and why should you care?

What is an audience? …The assembled spectators or listeners at a public event such as a play, film, concert, or meeting. Our expectation of any audience is that they listen whilst we say or do something that they have come to see, right? Well actually that’s wrong, because unless you are someone VERY special like Ed Sheeran, The Rolling Stones or Madonna, then your audience aren’t there for you at all, they are there for themselves.

This means that the presentation you are giving needs to be totally focused upon your audience and how you can improve their situation and help them achieve their goals. To add to the pressure, you need to establish this early on so that they are engaged with you from the beginning.

So, how do establish that all important connection early on? The answer is simply to get on their level and explore their current situation, way of doing things, needs, goals as well as pain-points, challenges and fears. You need to show them you understand all of it and the obstacles they have to overcome in order to achieve their goals.

Only when you have covered these off will the audience give you their trust and be ready for you to show them the solution. At that point you can introduce your product, service, strategic plan or big idea that you are presenting about. But, whatever you reveal factually about your offering, ensure that it ties back to one of their goals or solves a challenge already identified earlier in your presentation.

This is a useful way of identifying the content you need to include in your presentation. Essentially if the slide doesn’t solve their problem, answer their need or prove that you are the right provider for them, then you should leave it out. So, all of those slides about how your company started, its structure, product ranges etc are really better placed in your brochure and left with the audience afterwards, as they do not help you win over your audience.

Make your next Slide Deck one to remember!

Eight Common Mistakes you could be making when creating a Presentation

Eight Common Mistakes you could be making when creating a Presentation

We see a lot of presentations and slide decks both good and bad! And, whilst we spend a lot of time helping clients define content, designing infographics, illustrations and layouts etc to support them in their pitches, there are a few areas that most people could consider to improve their powerpoint presentation design generally. Here are eight common mistakes we see:

1. Starting the presentation creation in the Powerpoint

Before you open Powerpoint (or any presentation software you choose to use) stop! First of all you need to establish what you audience needs to know in order for them to transition to a place where they are accepting of your idea and ready and willing to take action! When you know this you can plan your content accordingly and then you are ready to create the slided.

2. Using complex charts and graphs

Charts and graphs can be highly distracting if they’re not used correctly. Make sure your graphs are clean and simple by stripping out any excess information. Then, the audience can focus on key stats rather than trying to decipher non-essential data.

3. Not using slide headings effectively

Ask yourself what the key message is that you want your client to retain for the slide and use it as your headling. For example, rather than a heading that reads “Our Clients,” tell them what you want them to know about your clients such as “We have an impressive blue-chip client portfolio” or “Our clients are big players with big goals too!”

4. Cramming too much information on one slide

A cluttered slide is distracting and will cause confusion for your audience. A simple, visually appealing slide that focuses on one key idea or message will engage your audience and keep them focused on your main points.

5. Thinking that fewer slides are better

To piggy back off of the point above, slides should be simple, but not necessarily fewer. Use as many slides as you need to help make your points and transition your audience’s thinking. If you have planned your content as suggested in point one of this article then you will know what slides you need.

6. Ignoring the impact of design

The design of your slides conveys a message about you and your business, whether you are deliberate about it or not. If your slide deck is distinctly lacking when it comes to branded style, layout and visual appeal, then it is likely to be working against you and undermining your professionalism and brand values. At very least, ensure you are using a branded slide deck template, brand colours and brand fonts. Also, pay attention to alignment and consistent placement of headlines.

7. Limiting your slides to words

Images are more powerful than words when it comes to presentations and can be very effective at backing up a point or idea. We don’t mean clip-art though! There are so many stock libraries on the internet these days. We use Shutterstock, Unsplash and Adobe Stock.

8. Giving a copy of your slides to your audience.

If your slides can say everything on their own then there is something wrong with the slides. Slides are not meant to be read, they are meant to support the speaker’s story and connection with the audience. If you want to provide the audience a summary of your presentation, provide a brochure or white paper that gives more in depth information on what you were presenting on. This gives you another opportunity for your audience to digest key areas that they might have missed, plus they have your branded materials with all your contact details!

 

Want to achieve a higher level of conversions from you pitches? Slide Deck offers a variety of support packages to help you supercharge your future presentations, win business, persuade and align. Contact us here or call +44 (0)118 9653970

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